Review response automation that sounds like you, not like software. Every new Google review gets a reply drafted in your voice, checked, and sent to you to approve before anything posts.
We build a profile from your past replies, site copy and how your team talks to customers: reply length, greetings, punctuation, the words you actually use.
When a Google review comes in, a reply is drafted in that voice. A thank-you reads differently than a complaint, and no two replies repeat the same phrasing.
Code, not a prompt, checks each draft against your profile and your rules: no invented customer names, no prices, no altered numbers, nothing that sounds like someone else.
The draft lands in your email to approve, edit, redraft or skip. Nothing posts to your profile until you say so.
We built voice profiles for two hot yoga studios in the same city. Both reply warmly to praise, and both would pick “friendly” from a tone menu. Their real replies look nothing alike:
Awww thank you Maya!!! So glad to hear you’re having an awesome experience with all of our teachers!!
Hi Maya,
Thank you so much for the great review ⭐️ We are so glad you enjoyed class! We hope to see you on your mat again soon.
Names changed. A generic tool would write one of these for both studios. Read the full case study.
Automated review replies can go wrong in specific, predictable ways. We built the service around them.
The longer version, with what we watched go wrong: should you use AI to respond to reviews?
Three real ones. Most tools sound generic, because a tone setting like "friendly" is shared by every business using the same tool. Models invent details, such as a customer name or a promise nobody made. And routing by star rating misses the four-star review with a complaint in it. We measure your voice from your own replies, check every draft in code for invented names, prices and numbers, flag complaints from the review text whatever the rating, and post nothing without your approval.
No. Every draft comes to you by email, and you approve it, edit it, ask for a redraft, or skip it. Nothing reaches your Google profile until you say so.
From your past replies, your site copy and how your team already talks to customers. We measure it rather than describe it: how long your replies run, how you open them, how you punctuate, and which words you actually use. Drafts are checked against that profile before they reach you.
Reviews that contain a complaint are flagged for you, whatever the star rating, so a person decides what the business says in public. A model should never be the one deciding what your business is willing to promise.
Only a little, directly. The bigger effect is on the people reading your profile before they book: in BrightLocal’s 2024 survey, 88% of consumers said they would use a business that replies to all of its reviews, against 47% for one that replies to none.
More on the ranking question in does replying to Google reviews help your ranking?